The Cotcas Story - How our debut timepiece was developed
Welcome to our new blog where you will be able to follow our journey trying to get a break on the global watchmarket. You will get the chance to learn more about our brand as well as things we like. To start with we want to share the story about how the idea for Cotcas came up. Enjoy your reading!
Cotcas was founded in Stockholm Sweden in 2015 by me, Fredrik Ingel, as a part of Rein Ingel AB. In 2014, after a couple of years of unhealthy living and the feeling of being lost, I was diagnosed as being burnt out. I was 28 years old and had literally hit rock bottom. After about six months of really hard work and struggle with anxiety and tiredness every day, it started to get better.
At this point I had thought a lot about the reasons that put me in this situation and had come to the conclusion that I needed to put myself first every day. Sitting on a small fishing boat in the Swedish archipelago in the summer of 2015 I asked myself, “What do you want to do?”. Right there and then the idea for Cotcas popped into my head. I wanted to express myself, break free in some way and embrace the urban lifestyle that I love.
I started designing a wristwatch with the goal that I should love to wear it myself. I looked at my own style preferences, as well as what I'm drawn to esthetically and soon it was clear to me, Cotcas should stand for a raw urban attitude with a twist of elegance. After developing the first sketch, as well as negotiating with supplier, I finally felt satisfied with the design and sent it to sample production. After evaluating and changing some details the mass production of our debut piece - Cotcas Legacy – started.
In short terms the purpose with Cotcas is to introduce a Swedish designed timepiece combining urban elegance, raw attitude and quality materials. In the long run the vision is to become a recognized watch brand, known for delivering timepieces with great design and quality materials for a reasonable price.
In some way Cotcas was the break that brought me back to happiness and our debut piece, Cotcas Legacy, is a tribute to life itself and the urge to express yourself.
//Fredrik Ingel - Founder of Cotcas